Demassification

In my opinion,  demassification is interesting because it really completely changes/changed everything. What would the world be like if magazines were never demassified by television? What if the Internet never came along to demassify television? Everything in the world could be 100% different because we're so accustom to the internet being the biggest form of mass communication. What if neither TV or the Internet came along and magazines were still the most popular and biggest form of mass communication?