Newspapers

Have you ever thought, "Why do people still publish and buy newspapers? There's TV, it's much easier." Well, there's multiple reasons newspapers are still around and successful.
1. It's diverse: meaning there's something for everybody.
2. The physicality: meaning you can carry it around with you all day and read what you want, instead of sitting down at a certain time and watching things you don't care about until the big story at the end airs.
3. It's non-linear: Non- linear means you can read what you want, in the order you want. You could read the sports section, the skip to the Arts & Literature section. You more than likely won't read everything that's in the newspaper, because they don't interest you.
4. The cost: They're cheap! You can walk into a gas station and buy The Courier Journal for probably 50 cents! A lot of people don't have the money to spend on cable, the TV or computer, or on Internet. It all adds up to a huge bill a month, while they can get everything they want to read for probably $5.00 a week (considering that the Sunday paper is probably around $1.50- $2.00).
There's still plenty of reasons, but i think those are four of the biggest reasons they're still popular today.